This document lays out an operational plan to bring Eleko Consulting new SME-manufacturer clients through cold email outreach, reaching the founders and export directors of outdoor-living, garden, furniture, hardware and tool makers around the world — reading time ~ 6 minutes.
Read first
What you are about to read is a first take, drafted ahead of our conversation to give you a concrete preview of how we work.
The prospects, signals and projections presented here are working hypotheses — we will refine them together during the engagement.
The aim of this document is to let you picture concretely what a campaign could produce.
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01 / YOUR BUSINESS01 — 08
We understand your DNA.
Eleko Consulting is a global business-development advisory founded and owned by Alexander Haider, with offices in the UK, Atlanta (US) and Europe and around 30 manufacturer clients under contract. Eleko bridges the gap between SME manufacturers and the top global DIY and home-improvement retailers — the giants that hold roughly 98% of the sector’s turnover and that most mid-sized makers feel too small to approach directly. Alexander brings more than 30 years in DIY retail: former European purchasing director for a major retailer, then manufacturer and global business-development lead, with a personal network that reaches buyers at C-level, director and merchant level. The model is hands-on: Eleko audits the manufacturer (technical and ESG), builds the right ranges, matches the best-fit retailer, then steers the tender and contract through to the shelf, and grows the account from there.
30+
years in DIY retail
a network built over three decades at purchasing-director and global business-development level
Top 20
retailers ≈ 98% of DIY turnover
the buyer relationships Eleko opens for its clients, from C-level down to the merchant desk
~30
manufacturer clients under contract
SME makers from ~€50M to €500M turnover, advised across Europe, North America and emerging markets
~50%
close rate on inbound today
proof the conversion works; the ceiling is the volume of qualified conversations, not the closing
What sets you apart
Eleko does not sell products and takes no position on price; they are operators, not agents. The edge is top-down access: a manufacturer’s own contact is usually a merchant who changes job every two to three years and takes the relationship with them, whereas Eleko’s network sits at executive and buyer level and stays. They prepare a maker the way a retailer actually buys: technical and ESG audits passed, ranges built, every buyer question answered before the first meeting, then hands-on support through tender, contract and onto the shelf. The same machinery runs both ways, exporting makers into the US and bringing US and Canadian brands into Europe, alongside M&A and asset-sale mandates.
What we will push on your behalf
Eleko’s advisory and market-access engagement, sold to SME manufacturers with genuine export ambition. The cold email pitch opens a single founder-to-founder conversation that gives a maker a credible route onto the shelves of the world’s largest DIY and home-improvement retailers, without building an in-market team. The commercial model is a six-month (€4,000/mo) or twelve-month (€3,000/mo) advisory retainer plus 5% of the turnover Eleko generates for five years, against tenders that run €1M to €35M a year. The wedge lands on a feeling every ambitious mid-sized manufacturer shares: “we have the product and the capacity, we just cannot get in front of the big retail buyers”.
02 / YOUR MARKET02 — 08
A market identified and qualified.
We start from the worldwide base of SME manufacturers in Eleko’s core categories: outdoor living and garden furniture, pergolas and shading, outdoor kitchens and cooking, hardware and fittings, power and garden tools, plus adjacent DIY ranges. We keep only makers with genuine export and retail ambition, excluding micro local-only workshops, which gives a deliberately conservative working base of around 25,000 manufacturers across Europe, the Americas, Asia and Africa. Most are sized to export into the United States through Eleko’s Atlanta operation and shared warehouse platform; a smaller stream of US and Canadian makers runs the other way, into Europe. Each manufacturer carries essentially one buyer (founder, managing director or export director), so the funnel is sized on organisations, not on multiple contacts per company.
~25,000
manufacturers identified
SME makers worldwide in Eleko’s core categories (outdoor, garden, furniture, hardware, tools, DIY) with genuine export ambition, across Europe, the Americas, Asia and Africa
~12,500
contactable prospects
after applying the 50% ratio (named decision-maker + business email findable and verified)
~206
commercial opportunities
over 12 months (weighted mean of the 4 scenarios, 4 emails per prospect)
~41
potential new clients
over 12 months (B2B average closing rate: 20%) — each won on a €3k-4k/month retainer plus 5% of the turnover generated, against tenders of €1M-35M a year
How we build this database
We cross-reference international trade directories and manufacturer registers (Europages, Kompass, ThomasNet, national export-promotion bodies and chambers), global trade-fair exhibitor lists (spoga+gafa, Salone del Mobile, Ambiente, NeoCon, Canton Fair, VIFA), sector press, LinkedIn Sales Navigator and company filings to identify makers that match your categories and size. Every contact is then verified and enriched by AI: decision-maker role check, business email validation, last-12-month news scrape per company. Impossible to do by hand across tens of thousands of manufacturers worldwide — this is what makes qualification possible at scale.
Why 50% are contactable
Founders, managing directors and export directors of manufacturing SMEs are rarely listed in public databases with a direct business email, and many of the strongest makers sit in non-English-speaking markets around the world. This 50% ratio is deliberately conservative — this segment typically yields 40% to 60% verified emails through Sales Navigator, Apollo, Hunter and our enrichment stack — to give you realistic projections rather than optimistic ones.
This sizing is the conservative, defensible version of the worldwide base. We can tighten it (one category, one region, exporters only) or steer it by direction — makers exporting into the US versus US and Canadian brands entering Europe — once Phase 1 of the campaign has run. The asymmetry to remember: with a ~24-month supply-contract cycle and tenders worth €1M to €35M a year, a single won manufacturer can dwarf the retainer economics on its own.
03 / PROSPECT SAMPLE03 — 08
10 companies identified by our AI.
Before launching at full scale, we always start with a sample of 10 real manufacturer prospects, picked across Eleko’s categories and continents to show the approach works for the whole base. For each one we identify a named decision-maker, surface a recent verifiable signal, and explain why the prospect fits Eleko’s offer. The same method is then applied to your full database of ~12,500 contactable decision-makers.
For each prospect, our AI identifies a concrete signal: a recent product or collection launch, a design award, a trade-fair appearance, a new-market move or a published statement. That signal justifies why to reach out now and provides the foundation for personalising the email.
This sample spans five continents and the breadth of Eleko’s product lines — outdoor and garden furniture, timber garden buildings, garden and hand tools, outdoor cooking. One US maker we would take the other way, into Europe; the other nine are makers we would export from their home country into the United States. A preview of what your full database will look like — you will validate it and steer us before the campaign goes live.
01
POLYWOOD
Doug Rassi·Co-Founder & CEO
US maker of premium recycled-HDPE outdoor furniture (the original recycled-lumber Adirondack category), Indiana-based, sold across North America with only thin distributor reach in Europe.
SIGNAL DETECTED
In March 2024 an investor group led by Arsenal Capital Partners with BayPine backed POLYWOOD for its next growth phase, founder Doug Rassi staying on as CEO; its European presence is still distributor-led, with no structured EU retail footprint.
WHY THIS PROSPECT FOR ELEKO
The one prospect we would take the other way, into Europe. POLYWOOD has the brand, the sustainability story and fresh growth capital, but no real European retail or e-commerce presence. This is exactly Eleko’s reverse play: an EU-compliant entry into the large European home-improvement and garden retailers, run from the European office without POLYWOOD building its own team on the continent.
02
C.R. Plastic Products
Jamie Bailey·Co-Founder & President
Canadian maker of premium outdoor furniture from up to 100% recycled HDPE, Stratford (Ontario). Family-owned, ~95% North-American business with growing US retail and online distribution.
SIGNAL DETECTED
C.R. Plastic exhibited at HD Expo 2025 in Las Vegas after the US Casual Market in Atlanta, pushing its recycled-lumber outdoor range deeper into US hospitality and retail buyers.
WHY THIS PROSPECT FOR ELEKO
A Canadian recycled-furniture maker already leaning on the US market but still selling largely direct and through trade shows. Eleko can convert that into structured listings with the major US home-improvement and outdoor-living chains, with the warehouse platform handling fulfilment so the range lands retail-ready.
03
Butzke
Michel Otte·CEO
Brazilian manufacturer of FSC-certified solid-wood outdoor and garden furniture, Timbó (Santa Catarina). Exporting since 1985 to every continent, including US importers and chain stores.
SIGNAL DETECTED
Butzke launched its Jandaia and Malibu outdoor collections in FSC-certified Piquiá hardwood at the ABIMAD 2025 fair, its first use of the weather-resistant native wood.
WHY THIS PROSPECT FOR ELEKO
A long-standing Brazilian exporter with a genuine FSC sustainability story and new weatherproof ranges — the kind of differentiated product US home-improvement buyers want. Eleko’s role is widening Butzke from importers and small chains into the major US retail accounts, with the Atlanta operation smoothing logistics and compliance.
04
Royal Garden
Mohamed Nabil Zaky·Founder & CEO
Egyptian manufacturer of handcrafted outdoor and garden furniture (rattan, wood, metal, FSC materials), Giza. Export-oriented, supplying the Middle East and Europe including hospitality groups.
SIGNAL DETECTED
In April 2025 Royal Garden announced a strategic expansion at its Giza facility, doubling monthly capacity to 1,000+ pieces on the back of 55% year-on-year growth, explicitly to meet surging global demand.
WHY THIS PROSPECT FOR ELEKO
A fast-growing African maker that has just doubled capacity and is openly chasing global demand, but with no US footprint yet. Eleko can open the North-American DIY and outdoor-living buyers and route the volume through its US warehouse platform, turning that new capacity into US shelf space.
05
Dan Tra
Le Vo Song Anh·Founder & CEO
Vietnamese manufacturer of rattan, bamboo and water-hyacinth outdoor and indoor furniture, Lam Dong. 200+ artisans across three factories, exporting to Europe and the Americas.
SIGNAL DETECTED
Dan Tra is actively positioning itself among the Vietnamese rattan and bamboo makers exporting to the US, publishing buyer-facing content and an export showroom to win Western retail accounts.
WHY THIS PROSPECT FOR ELEKO
As Western retailers shift sourcing out of China toward Vietnam, Dan Tra is a capable maker actively courting US buyers. Eleko knows the retail buyers selecting next season’s outdoor ranges and can put a vetted Vietnamese supplier in front of them, with the audit work done up front.
06
Falcon Garden Tools
S. P. Singh Dua·Founder & Managing Director
Indian manufacturer of garden, horticulture and hand tools (secateurs, loppers, shears, spades, power weeders), Ludhiana. 600+ domestic dealers, exporting to 15+ countries across Europe, the Americas and New Zealand.
SIGNAL DETECTED
In January 2024 Falcon rolled out a dedicated power-weeder and tiller line, extending beyond hand tools into motorised garden equipment as it widens its export range.
WHY THIS PROSPECT FOR ELEKO
Garden and hand tools are a constant, high-turnover DIY-retail category, and Falcon is a scaled Indian exporter already selling into Europe and the Americas. Eleko’s value is securing the major US home-improvement listings, where a credible, audited tool supplier is exactly what category buyers look for.
07
Erinöz Outdoor Furniture
Özgür Erinöz·Owner
Turkish manufacturer of aluminium and iron garden furniture (seating groups, swing seats, hanging chairs, patio sets), Manisa. ~40,000 m² factory, family-owned since 1986, exporting to ~38 countries.
SIGNAL DETECTED
Erinöz exhibited at spoga+gafa 2025 in Cologne, the world’s leading garden and leisure fair, showing new powder-coated outdoor collections to international buyers.
WHY THIS PROSPECT FOR ELEKO
A sizeable Turkish outdoor-furniture maker with real capacity and a wide export base, but no meaningful US presence. Eleko can extend that proven export model across the Atlantic into the big US outdoor-living retailers, with the warehouse platform removing the in-market infrastructure barrier.
08
Nardi
Floriana Nardi·Co-CEO
Italian maker of resin and recycled-plastic outdoor furniture. Family-owned, three plants in Chiampo, ~70% of revenue from exports across 132 countries.
SIGNAL DETECTED
Nardi is exhibiting at NeoCon 2026 in Chicago (8–10 June), a direct push into the US contract and retail market, after opening its first Milan showroom in February 2025.
WHY THIS PROSPECT FOR ELEKO
Nardi is already signalling its US intent at NeoCon Chicago. High-volume, scalable production sold in 132 countries is precisely what large US home-improvement retailers can absorb — Eleko’s job is converting that trade-fair intent into committed retail listings, with the US operation handling fulfilment.
09
Eurodita
Rolanas Kutra·Chief Executive Officer
Lithuanian manufacturer of bespoke timber garden buildings, log cabins and gazebos. ~30 years old, FSC spruce, private-label dealer network across 38+ countries.
SIGNAL DETECTED
In January 2026 Eurodita launched a North-American private-label programme for garden-building dealers, then opened bespoke production with no minimum orders — an explicit move on the US and Canadian markets.
WHY THIS PROSPECT FOR ELEKO
Eurodita has just opened a North-American private-label programme, so its US intent is live. Own-brand timber structures with no minimum order are a strong fit for US home-improvement and garden buyers, and Eleko can take that programme straight to the chains rather than leaving it to inbound dealer interest.
10
Höfats
Thomas Kaiser·Co-founder & Managing Director
German maker of design grills, fire bowls and outdoor-cooking products, 100% made in Germany. Multi-award-winning (Red Dot, iF), ~€10M scale, European export distribution.
SIGNAL DETECTED
Höfats is a confirmed exhibitor at Ambiente 2026 in Frankfurt, presenting its new SPIN tabletop fireplace — an active product launch ahead of wider international distribution.
WHY THIS PROSPECT FOR ELEKO
Outdoor cooking and fire are among the fastest-growing outdoor-living categories in US retail, and Höfats has the design awards to stand out on a crowded shelf. Eleko can open the US home-improvement and outdoor buyers and use the warehouse platform to make a German-made premium range viable stateside.
04 / AI PERSONALISATION04 — 08
Emails that look written by hand.
The difference between an email that gets ignored and an email that gets a reply is rarely the offer itself, it is the first sentence. When the founder or export director of a manufacturer opens an email and reads a sentence that names the collection they just launched, the award they just won or the fair they just exhibited at, the email earns the right to keep going. Cold is Gold’s AI workflow extracts those facts at scale across thousands of manufacturer prospects, then weaves them into the opening line of each email so every message reads as if a human spent two minutes researching the recipient. No flattery, no horoscope copy, no “I came across your website” generic openings, just a precise, verifiable fact in the prospect’s own vocabulary, tied directly to Eleko’s pitch.
The principle: when a founder or export director reads the email, they should think “this person looked into us”, not “this is a bot”. Every opening sentence cites a precise, verifiable fact in the maker’s own vocabulary — ranges, listings, buyers, tender, retail-ready, export.
Here are the 3 types of signals we would use to personalise every email sent on your behalf, stacked from most-findable to most-personal so the AI pipeline always has a clean fallback.
01
Recent product launch, new collection or design award
What we look forThe maker’s most recent material product event in the last 12 to 18 months: a new collection or range, a flagship product launch, or a design or innovation award.
Butzke launched its Jandaia and Malibu outdoor collections in FSC-certified Piquiá hardwood at the ABIMAD 2025 fair, its first use of the weather-resistant native wood.
AI personalisation →
“Saw you brought out the Jandaia and Malibu lines in FSC Piquiá this year. That sustainability story travels well with the US home-improvement buyers we deal with.”
02
International trade-fair presence
What we look forWhich global trade fairs the maker exhibits at — spoga+gafa, Salone del Mobile, Ambiente, NeoCon — and what they showed there.
Where we find itFair exhibitor lists & floor plans · the maker’s LinkedIn and news pages · spoga+gafa, Salone, Ambiente and NeoCon official sites
Findable on80% of prospects
Raw data
Nardi is exhibiting at NeoCon 2026 in Chicago, a direct push into the US contract and retail market.
AI personalisation →
“Noticed you’re bringing the range to NeoCon in Chicago this June. We work the buyer side of the US halls, and a couple of the chains we talk to don’t have a resin line like yours yet.”
03
Export or new-market expansion move
What we look forA recent move signalling international growth intent: a new showroom abroad, entry into a new country, a private-label or dealer programme, or new production capacity.
Where we find itPress releases (GlobeNewswire) · company news · LinkedIn posts · trade press
Findable on70% of prospects
Raw data
Eurodita opened its bespoke timber production to UK and German dealers with no minimum orders and full private-label in February 2026.
AI personalisation →
“Read that you opened bespoke production to UK and German dealers with no minimum order in February. That no-minimum angle fits perfectly with the buyers we know at the home-improvement chains over here.”
A full sample of the email sent.
The personalised sentences above slot into a short, natural-sounding sequence. Here is what the opening email could look like, sent to Rolanas Kutra, CEO of Eurodita, signed by Eleko’s founder Alexander Haider.
FromAlexander Haider · Eleko ConsultingTorolanas.kutra@eurodita.comSubjectYour no-minimum private label + the US chains
Hi Rolanas,
Read that you launched a North-American private-label programme in January, then opened bespoke production with no minimum order. That no-minimum angle is exactly what the garden-building buyers I deal with in the US have been asking for.
Quick context: I’ve spent 30 years on the buying and supply side of DIY and home-improvement retail, and Eleko now sits between SME manufacturers and the top global retailers, talking to buyers at C-level rather than the merchants who move on every couple of years. We run the US side from Atlanta, with a shared warehouse so makers can supply American retail without building their own operation there.
A few of the US chains we work with are actively after an own-brand timber-structure range without the usual minimum-order pain, and Eurodita was the first name that came to mind. Worth me sketching which retailers I’d take you to first, so you can tell me if it’s the right fit?
The sentence highlighted in terracotta is the line generated specifically for this prospect by our AI. The rest of the email is the same for everyone — written upfront with you.
05 / CAMPAIGN EXAMPLES05 — 08
Real campaigns we have run.
These 13 examples are intentionally varied — both in sector (construction, hospitality, luxury, SaaS, influencer marketing, editorial, EMS, factoring…) and in outcomes. You will find campaigns matching each of our 4 projection scenarios — from the minimum guarantee to exceptional cases. The goal is not to show a curated best-of, but the genuine diversity of what we produce. The campaign cards below are kept in their original French to remain faithful to the real artefacts we delivered. The AI-personalised sentences are highlighted in terracotta.
Campagne 01 / 13
Matériel EMS × coachs & studios sportifs
Prospection auprès de tous indépendants et centres de soins intéressés par l'EMS : coachs sportifs, studios, kinés, centres d'esthétique.
14 500
prospects contactés
413
opportunités générées
6
mois de campagne
Source IABio Instagram du coach + persona client qu'il cible (femmes 45+, remise en forme, rééducation...) + promesse principale qu'il met en avant dans sa communication.
J'ai vu sur Instagram que vous êtes coach sportive à Lyon et que vous accompagnez surtout des femmes de plus de 45 ans qui veulent se remettre en forme en douceur et ne plus avoir mal au dos.
Je vous contacte pour vous proposer d'essayer notre machine d'électrostimulation, qui offre à vos clients l'équivalent de plusieurs heures de travail musculaire en seulement 20 minutes.
La technologie existe depuis 2007 et plusieurs études ont montré des effets significatifs sur le renforcement musculaire et les douleurs dorsales, notamment chez les personnes qui ont du mal avec les entraînements classiques.
Que diriez-vous d'une séance découverte offerte, pour tester les sensations et l'efficacité ?
Émilie
Campagne 02 / 13
Agence OVB × prospection Instagram automatisée
Notre propre agence. 100% de notre acquisition provient du cold email — 100 à 200 clients signés par mois. Ciblage très large : toutes entreprises avec un compte Instagram et des besoins de prospection.
800 000
prospects contactés / an
10 500+
opportunités générées / an
12
mois de campagne
Source IAUn post Instagram récent du prospect (thématique, création, actualité) + métier précis + localité, pour rendre la proposition immédiatement crédible.
Je suis tombé sur votre post Instagram où vous parlez de vos compositions florales pour la Saint-Valentin.
Je me permets de vous envoyer ce message car je trouve dommage que votre contenu ne soit pas vu par davantage de passionnés de fleurs à Lyon.
Nous avons mis au point une méthode qui permettrait d'attirer 6 000 amateurs de créations florales par mois sur votre profil. Cela permet aux artistes floraux que nous accompagnons de gagner en moyenne 500 abonnés par mois, et de générer de nouveaux clients.
C'est quelque chose qui peut vous intéresser ?
PS : je précise que cette méthode est 100% automatisée et ne vous prendra pas une seule seconde de votre temps.
Thibault · Co-Founder @Agence OVB
Campagne 03 / 13 · EN
Hardware décoratif haut de gamme × architectes d'intérieur
Prospection en anglais auprès d'architectes d'intérieur UK et US.
11 500
prospects contactés
82
opportunités générées
3
mois de campagne
Source IAUn projet récent du prospect (nom du projet) + détails design identifiés dans le travail du cabinet (tonalités, textures, matériaux, ambiance).
FromHugo Clark · [hardware brand anonymized]To[prospect]Subjectquestion parkstone primary retreatCas favorable
Dear Jill, I hope you are well?
Please forgive the direct nature of my email but I was looking at your Parkstone Primary Retreat project, and I thought how you paired muted tones with natural textures looked incredibly smart.
I wanted to get in touch because your approach seems particularly aligned with our unique and refined decorative hardware — handmade in the UK from natural materials such as horn and leather. Every piece is genuinely special due to the organic nature of the material we use.
Not sure if you're sourcing hardware but we would love to help if we can.
Do get in touch if samples are of interest.
Hugo
Campagne 04 / 13
Caviste × restaurants & hôtels
Prospection auprès de tous secteurs de la restauration susceptibles de vendre du vin : restaurants, bistrots, bars à vin, hôtels (hors fast-food).
20 000
prospects contactés
458
opportunités générées
12
mois de campagne
Source IAType et style d'établissement du prospect (bistrot, restaurant gastronomique, hôtel...), cuisine ou positionnement (bistronomique, italien, traditionnel...) et localité précise.
DePaul Durand · [marque anonymisée]À[prospect]ObjetLa Dolce Vita : vos vinsCas favorable
Bonjour Julien,
J'ai vu que vous avez un bistrot dans le Marais à Paris, avec une cuisine française bistronomique.
Vous commandez uniquement ce dont vous avez besoin parmi nos 500 références de vignerons réputés et de domaines sous allocation, vous pouvez panacher vos références, et êtes livré en seulement 24h par nos équipes.
Cela vous permet de ne pas stocker du vin inutilement, tout en conservant une carte variée et de qualité.
Je voulais vous proposer de passer directement chez vous, pour vous faire goûter quelques références et faire connaissance.
Est-ce que ça peut vous intéresser ?
Paul
Campagne 05 / 13
Stands éco-conçus × salons professionnels
Prospection auprès de toute entreprise ayant exposé sur un salon professionnel (tous secteurs, toutes fonctions décisionnaires).
8 030
prospects contactés
29
opportunités générées
3
mois de campagne
Source IAUn salon récent auquel le prospect a exposé (nom du salon + lieu) + les produits phares mis en avant par l'entreprise.
DeThomas Bernard · [marque anonymisée]À[prospect]Objetquestion taste in parisCas courant
Bonjour Claire,
J'ai vu que vous avez exposé à Taste in Paris au Grand Palais pour mettre en avant vos collections de chocolats et de confiseries haut de gamme.
Je vous contacte car nous concevons des stands en bois éco-conçus, modulables et réutilisables, pensés pour attirer plus de visiteurs qualifiés, renforcer une image éco-responsable crédible et garder un rendu très premium — sans coûter plus cher qu'un stand sur mesure classique.
J'aimerais vous proposer une modélisation 3D gratuite de votre prochain stand, imaginée spécifiquement pour valoriser vos coffrets et vos nouveautés.
Est-ce quelque chose qui peut vous intéresser ?
Thomas
Campagne 06 / 13
Pizzas sous-vide × bars à vin et snacking
Prospection auprès de tous restaurants et commerces susceptibles de vendre des pizzas (hors fast-food) : bistrots, bars à vin, épiceries fines, snacks, commerces de proximité.
19 500
prospects contactés
1 308
opportunités générées
6
mois de campagne
Source IAType d'établissement du prospect (bar à vin, bistrot, épicerie fine...) + positionnement (produits proposés, ambiance, cible) + localité précise.
DeMarina Leblanc · [marque anonymisée]À[prospect]Objetquestion bar à vin villefrancheCas exceptionnel
Bonjour Martin,
J'ai vu que vous proposez une sélection de vins et des petits plats gourmands dans un cadre convivial à Villefranche-sur-Saône.
Je me permets de vous écrire car nous proposons des pizzas fraîches sous-vide — vous n'avez qu'à les cuire en quelques minutes et les servir, c'est tout. Pas besoin de cuisine, de personnel ni de préparation.
Elles sont fabriquées en Provence dans nos ateliers avec des recettes élaborées par un champion de la pizza. Pâte reposée 48h, sauce tomate maison, ingrédients 100% naturels : la qualité d'un vrai pizzaiolo, sans les contraintes.
Parfaites pour les planches apéro, la vente à emporter ou le service rapide.
Nous proposons un pack découverte gratuit de 5 pizzas, je peux vous en envoyer un ?
Marina
Campagne 07 / 13
Affacturage × TPE/PME du BTP
Prospection auprès de dirigeants de TPE/PME du BTP (VRD, génie civil, gros œuvre, maçonnerie, charpente).
11 500
prospects contactés
31
opportunités générées
6
mois de campagne
Source IAUn marché public ou chantier récemment remporté par le prospect (nom, localisation) + spécialité technique principale de l'entreprise (VRD, charpente, maçonnerie...).
J'ai vu que vous avez remporté l'aménagement des voiries du quartier Les Tilleuls à Lyon 8e. Félicitations, ce n'est pas rien dans le contexte actuel.
Je me permets de vous contacter car je sais qu'en VRD et génie civil, vos achats de matériel et votre masse salariale vident parfois votre trésorerie bien avant que la mairie de Lyon ne règle vos factures...
Nous aidons justement les TPE/PME du BTP comme la vôtre à ne pas attendre : on finance vos factures de chantier avec un taux fixe, sans frais cachés, et l'argent arrive sur votre compte sous 48h.
Si vous avez des factures qui traînent et pèsent sur votre trésorerie, je peux vous dire très rapidement si nous pouvons vous les payer.
Est-ce quelque chose qui peut vous intéresser ?
Nicolas
Campagne 08 / 13
Maison d'édition × impression d'art
Prospection auprès d'architectes d'intérieur et de décorateurs.
12 500
prospects contactés
134
opportunités générées
6
mois de campagne
Source IAUn projet récent trouvé sur le portfolio du prospect + 1 à 2 détails déco concrets (matériaux, volumes, couleurs).
DeLaura Martin · [marque anonymisée]À[prospect]Objetquestion architecture intérieureCas favorable
Bonjour Rodolphe,
J'ai vu le projet que vous avez réalisé pour Cartier, le travail sur les volumes et les matériaux nobles dans l'espace de vente est superbe.
Je vous contacte car nous éditons des photographies d'art en grand format, avec des finitions haut de gamme (tirage fine art, encadrement sur mesure, aluminium), pensées pour s'intégrer dans des projets comme les vôtres.
Si vous avez un projet en cours, je peux vous proposer une sélection d'œuvres adaptée à vos espaces.
Est-ce quelque chose qui peut vous intéresser ? Ça ne vous engage à rien.
Laura
Campagne 09 / 13
Socratech.io × création de contenus vidéo
Notre deuxième agence. 100% de notre acquisition via cold email — +20 clients/mois, panier moyen 8 k€. Ciblage : dirigeants d'entreprises (2-3+ salariés) avec une interview ou une parution presse dans les 6 derniers mois.
100 000
prospects contactés / an
1 200+
opportunités générées / an
12
mois de campagne
Source IAUne intervention récente du prospect (podcast, conférence, interview) + expertise métier pointue + offre spécifique à son univers.
Pardon pour ce mail un peu « direct », mais votre intervention dans « Les Plantes de la Périménopause » sur les remèdes naturels et leur rôle dans la gestion de la périménopause m'a donné envie de vous contacter.
Je vous écris car nous interviewons des dirigeants à forte expertise, et votre offre de compléments alimentaires bio pour l'équilibre hormonal des femmes nous intéresse énormément.
Il ne s'agit pas d'une interview « traditionnelle », mais d'un tournage où nous produisons des contenus pensés pour générer des millions de vues sur les réseaux sociaux. Le tournage permet de produire jusqu'à 50 vidéos pour alimenter tous vos réseaux pendant plusieurs mois.
Si l'idée vous intéresse, je peux vous montrer en 10 minutes comment nous trouvons les bons sujets qui génèrent un maximum de visibilité ?
PS : quand je dis des millions de vues ce n'est pas une façon de parler — 40M de vues pour un leader de la vente de vins en ligne, 25M pour le coiffeur le plus connu de France.
Thibault · Co-Founder @Socratech
Campagne 10 / 13
Vidéo IA générative × marques & marketing
Prospection auprès des directions marketing et brand managers d'entreprises de plus de 10 salariés.
22 500
prospects contactés
98
opportunités générées
6
mois de campagne
Source IASecteur et produits phares de la marque + 2 à 3 idées créatives de vidéos impossibles à tourner en production classique, conçues spécifiquement pour leur univers.
DeJulia Bernard · [studio IA anonymisé]À[prospect]Objetquestion video cosmétiquesCas courant
Bonjour Sophie,
Avez-vous déjà imaginé un sérum géant Nuxe qui émerge d'un champ de lavande en Provence, une goutte d'Huile Prodigieuse qui explose au ralenti et révèle chacun de ses 7 ingrédients, ou encore un flacon qui se compose pièce par pièce dans un atelier végétal ?
Je vous contacte car c'est exactement ce que nous réalisons. Nos artistes spécialisés en IA générative produisent des vidéos avec un rendu aussi quali que du réel, 2 à 3x plus vite et à moindre coût qu'une production classique.
Est-ce quelque chose qui peut vous intéresser ? Je peux vous faire un plan créatif chiffré, ça ne vous engage à rien.
Julia
Campagne 11 / 13
SaaS de pilotage × bureaux d'études
Prospection auprès des dirigeants de bureaux d'études, toutes disciplines confondues.
5 000
prospects contactés
32
opportunités générées
3
mois de campagne
Source IAUn projet récent du bureau d'études (trouvé sur leur site ou dans la presse spécialisée) + inférence d'un point de douleur précis sur la gestion des temps et la facturation à l'avancement.
DeOlivier Richard · [SaaS anonymisé]À[prospect]Objetquestion structure bétonCas favorable
Bonjour Marc,
J'ai vu que vous aviez récemment travaillé sur la réhabilitation de l'ancien site industriel de Gerland — c'est un beau challenge technique sur la partie structure.
Sur des dossiers de réhabilitation aussi complexes, la coordination entre vos ingénieurs et la facturation réelle des phases d'études est souvent le point noir qui fait perdre un temps fou en fin de mois.
Je dirige moi-même un bureau d'études (nous sommes 40) et j'ai fini par faire développer notre propre outil de pilotage, car rien sur le marché n'était adapté à nos spécificités.
Pour être concret, je peux vous montrer une simulation de plan de charge basée sur une structure identique à la vôtre. Ça vous permettrait de visualiser le gain de temps sans que vous n'ayez rien à préparer.
Est-ce que cela peut vous intéresser ?
Olivier
Campagne 12 / 13 · EN
Marketing d'influence × marques de spiritueux
Prospection en anglais auprès de marques alimentaires, de spiritueux et de produits B2C ayant une présence active sur les réseaux sociaux. L'IA vérifiait les collaborations influenceurs passées.
7 700
prospects contactés
48
opportunités générées
3
mois de campagne
Source IACatégorie produit précise (Japanese gin, single malt...), nom du produit phare, handle Instagram de la marque, persona d'audience cible (gin enthusiasts, whisky collectors...).
Forgive the direct email but we partner with creators who are really into Japanese gins, and who'd love to feature your Etsu Pacific Ocean Water bottle.
These creators are followed by thousands of gin enthusiasts — the kind who don't just drink it, they talk about it. The content they can produce will instantly grow your community on @etsugin and generate a lot of sales (ROI is positive in a few days).
May I show you a few of their profiles?
Sarah
Campagne 13 / 13
Rédaction éditoriale × marques de vin
Prospection auprès d'entreprises ayant une présence éditoriale (magazine, newsletter, blog, prises de parole publiques).
6 500
prospects contactés
68
opportunités générées
6
mois de campagne
Source IAAnalyse des contenus publiés par le prospect (LinkedIn, site, articles, interviews) pour identifier ses thèmes récurrents, ses engagements et son angle éditorial distinctif.
DeLaurianne Martin · [agence éditoriale anonymisée]À[prospect]Objetquestion prises de paroleCas favorable
Bonjour Jeremy,
Je me permets un mail direct car depuis que je vous suis, j'ai senti que vous aviez des histoires riches à raconter sur la diversité des Crus Bourgeois et leur engagement pour un vin de qualité accessible.
Je vous écris car nous tissons depuis 8 ans des récits sur mesure pour les plus grandes marques et groupes avec, à mes côtés, une équipe de journalistes passionnés par le vin.
J'ai pris le temps d'étudier en profondeur vos contenus et j'aimerais vous présenter un plan d'action éditorial qui donnerait encore plus de poids à vos prises de parole.
Puis-je vous le partager ?
Laurianne
06 / CASE STUDIES06 — 08
What we have already done.
Cosmetics distributor
Premium salon products · 12 employees · 3-month campaign
32 opportunities in 10 days
7 new resellers signed across the 3-month campaign · reported 6x ROI
Here are the 6 phases of our engagement. The first ones run in parallel so that your campaigns start as quickly as possible.
Phase 1
Technical setup Weeks 1-4
Phase 2
Workshop (1h) Week 2
Phase 3
Sequence copywriting Weeks 2-3
Phase 4
Database build Weeks 3-4
Phase 5
Launch Week 5
Phase 6
Reporting Ongoing
Good to know: phases 2, 3 and 4 run in parallel with the technical setup (phase 1). Concretely, during the 1-month technical warm-up we build your database and write your sequence — so the first emails go out from week 5.
Phase 1 — Technical setup
Creation of dedicated sending domains, SPF/DKIM/DMARC configuration, opening and setting up the email addresses, launch of the warm-up (1 month). No action required on your side.
Phase 2 — Workshop (1h)
A structured working session to define together the structure of the database, the tone of voice for the emails, and to gather your case studies and key differentiators. This phase runs in parallel with phase 1 (Technical setup).
Phase 3 — Sequence copywriting
First draft, feedback rounds and optimisations with you, then layering in the AI personalisation (the signals shown above). We validate the overall email content with you before moving on to the database.
Phase 4 — Database build
We assemble a sample of prospects (like the 10 above) for you to validate. Once approved, we build the full database with quality control: field verification, contact qualification.
Phase 5 — Campaign launch
Sending starts as soon as the warm-up is complete. First results within the first week. Real-time tracking: open rate, reply rate, opportunities generated.
Phase 6 — Reporting & optimisation
Real-time reporting through our platform. Continuous adjustments and A/B testing on subject lines, opening sentences and sequences. Regular monthly or quarterly check-ins depending on results.
08 / PROJECTIONS, PRICING & GUARANTEE08 — 08
Projections, pricing and results guarantee.
Simulate your return on investment
Three parameters to adjust to estimate your results. Projections based on the real conversion rates achieved for our existing clients.
AYour parameters
Campaign duration
Over 12 months, we re-engage your prospects 4 times with different angles (spaced 3 months apart) — multiplying your results by 4 vs. a short campaign.
%
UK B2B average. Adjust to your own rate.
BYour projected results
YOUR PROJECTION
↑ Enter your margin per client above to see your projection.
Projections by scenarioThe 2 central scenarios = 80% of real cases
10% of our clients' campaigns
Minimum guarantee
—
net margin
Show details
Qualified opportunities—
New clients—
Gross margin generated—
40% of our clients' campaigns
Common case
—
net margin
Show details
Qualified opportunities38
New clients—
Gross margin generated—
40% of our clients' campaigns
Favourable case
—
net margin
Show details
Qualified opportunities75
New clients—
Gross margin generated—
10% of our clients' campaigns
Exceptional case
—
net margin
Show details
Qualified opportunities150
New clients—
Gross margin generated—
YOUR TWO PRICING OPTIONS
We don't sell emails sent. We sell commercial opportunities.
Two options are available, depending on the level of commitment you want. Both are calculated on your parameters above. Final pricing.
Duration
Click to switch the engagement duration without scrolling back to your simulation.
WITHOUT RESULTS GUARANTEE
£ / month, ex. VAT
That is 18,000 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
No contractual commitment on the number of opportunities.
RECOMMENDED
WITH RESULTS GUARANTEE
£ / month, ex. VAT
That is 25,200 £ ex. VAT over 12 months
Your estimated net margin
—
Average across our clients · after deduction
Our commitment
At least 38 qualified opportunities over 12 months. If missed → billing frozen until catch-up.
How the guarantee works in 3 clauses.
D0 · Launch
CLAUSE.01
Our commitment
We commit to generating at least — opportunities per month, i.e. — opportunities over — months. This target matches the low scenario of our projections (10% of our clients' campaigns).
M+1 · Check
CLAUSE.02
If we fall short of the target
As soon as a month closes below — opportunities, your billing is immediately frozen. Concretely: you stop paying from that month onwards, until we have fully caught up the cumulative shortfall. You never pay for a month where we don't deliver on our commitment.
M+3 · Limit
CLAUSE.03
If the shortfall persists over 3 consecutive months
Termination is possible at no cost. We keep working at our own expense during those 3 months of shortfall; beyond that, we acknowledge the failure and you are no longer billable for what follows.
Dynamic values
The figures shown in these clauses are not fixed: they are recalculated automatically based on the parameters set in your simulation above. The final contractual commitment will depend on the parameters validated together at the start of the engagement.
Contractual definition of an opportunity: a prospect responding positively to one of our prospecting emails — either an information request or a meeting request.
In addition to fees, 3 technical costs to plan for.
The first is a one-off investment that you own for life — your prospects remain yours, even if you stop working with us. The other two are monthly technical subscriptions, essential for any cold email campaign.
ONE-OFF · AT LAUNCH
Database
yours for life
—
Enter the market size above
100% qualified prospects · email validated by AI · full enrichment · £0.09 per lead
MONTHLY SUBSCRIPTION
Instantly
no commitment
97 $ / month
Sending platform + CRM
Cancellable any time · essential for automated sending
MONTHLY SUBSCRIPTION
Sending addresses
$5 per address
—
Enter the market size above
30 sends per business day per address · ~21 business days / month
A FINAL WORD
This document is not a sales pitch. It is a projection built on the real numbers from our campaigns — the scenarios presented are not promises, they are averages observed across our clients.
Our method has been operational for several years. It works as soon as the fundamentals are in place: a clearly identified market, a differentiating positioning, a measured closing rate. Eleko Consulting has all three.
Our conviction is that we can install for you a steady stream of qualified SME-manufacturer opportunities over the next 12 months — with indicators we steer together, month after month.
Whenever you want to talk about it concretely, we are here.